Rebranding is perhaps the hardest thing to do as a passionate business owner. When considering the enormous change, I often run into fear, “What if I change my brand and no one likes it? Am I falling into the recent trends of photography? Why change everything after all these years?“ The list goes on…

Can you see the challenge I face? To be honest, I often live in fear with my business and personal life. I get so caught up in the “what if’s”, I never allows myself to step out and try something new; something I may have always wanted to do. Reminds of when I was a teen, change my wardrobe. Believe or not I was a gothic, nothing wrong with that. I wore Jnco jeans with multiple heavy metal T-shirts. I desired to change but fear told me, “you’ll never be accepted and no one would like you.” Fear is crippling.

Anyways, back on topic… the hell with fear, I’m go to finally step out and rebrand my photography business. More to come about the rebrand.

 This is me, although not gothic, a style I should have kept going. I guess I was ahead of my time with the “iwatch.”

My new brand look. Underexposed film from my created Lightroom presets, Ivie Lab. You can see more at https://www.ivielab.com